Smash Kitchen

Smash Kitchen

Smash Kitchen is a new line of affordably priced, all organic condiments that recently launched nationwide at Walmart. Co-founded by actor Glen Powell, the brand has seen immediate and significant success. Creech developed the visual identity, key messaging, and packaging. The system is a modern but American. Intended to emphasize product quality without feeling niche or snobby. Images courtesy of Smash Kitchen.

Branding

Brand Voice

Packaging

Brand Voice

Website

Smash Kitchen Packaging

Glen Powell with Smash Kitchen condiments

Real ingredients, really.

Hot honey ketchup

Real ketchup made with the good stuff

Smoky and sweet a BBQ sauce for the whole country

Glen Powell next to Smash Kitchen Condiments

Smash Kitchen social posts

Serve proudly, sauce often. Certified organic cage free eggs

Smoky and a little sweet. Organic Smash Kitchen secondary mark

Smash Kitchen typographical examples

Hot Honey Mustard - Smash Kitchen

Smash Kitchen American Style BBQ Sauce

Smash Kitchen No List

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