No Boundaries

No Boundaries is one of Walmart’s largest fashion brands. The $2 billion dollar brand was reimagined and relaunched in 2024 to be more aligned to a Gen Z customer. With 80% of the products priced under $15, the new collection democratizes great design and incorporates sustainability with innovative additions like a first-of-its-kind plant-based bra cup made with more than 75% sugarcane fibers. At a brand level, No Boundaries is rooted in celebrating the unlimited potential of self-expression. In that spirit, Creech designed the brand to celebrate individual aesthetic, rather than impose one from the brand. No Boundaries is up >100% year over year within Walmart’s digital business and has almost doubled the number of customers shopping the brand post-launch. Brand photography courtesy of Walmart Creative Studio.