Seremoni

Seremoni

Most fish in Japan are harvested using ike jime, an artisan method that humanely processes fish at the moment of catch, preserving exceptional flavor and texture. In the U.S., almost no fish are handled this way, leading to diminished quality and up to a third of the catch going to waste. Seremoni has developed a technologically advanced method of ike jime that helps independent American fishermen make the most of their catch. Following a full rebrand — positioning, messaging, design, photo, and film — Seremoni is now shipping thousands of pounds of seasonal American fish to Michelin-starred restaurants and specialty grocers each week. Its parent company, Shinkei, recently raised a $22MM Series A.

Branding

Brand Voice

Brand Film

Art Direction

Packaging

Website

Language

Seremoni Beautiful Fish

The ritual of delicious fish.

Each fish a gift.

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