Row 7

Row 7

Row 7 is a seed and vegetable company founded by Chef Dan Barber of Blue Hill Restaurant. Barber has been featured on Chef’s Table, and is a New York Times bestselling author. Blue Hill at Stone Barns Center has been included in the World’s 50 Best Restaurants multiple times. Recently, Row 7 began growing vegetables from their proprietary seed catalog and offering them in stores (Whole Foods nationwide) as both fresh vegetables and in tins. Our packaging evolves the Row 7 identity system for more impact in store. The vegetables have been repeatedly selling out in stores. Year over year, post rebrand, sales at Whole Foods have more than doubled.

Branding

Brand Voice

Art Direction

Packaging

Website

Naming

I'm a looker and a cooker.

The little potato with big potato flavor.

Badger Flame Beets Packaging

The better butternut.

Koginut Squash

Sweet Prince Tomato Packaging

Row 7 Packaging

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