We’re the studio who: repositioned, renamed, and rebranded Athletic Greens into the category-shifting AG1 ahead of its unicorn valuation, $115mm fundraise, and hyper growth era. Branded Smash Kitchen from scratch prior to its nationwide Walmart launch, Best CPG Startup 2025 on Inc. Magazine’s Best in Business, and on course for $100mm by EOY 2026. Three companies on Fast Co.’s 2026 Most Innovative List. Long-running collaboration across positioning, design, packaging, and art direction for Monastery, the brand Vogue called the “skincare brand for cool girls”. Beautiful Fish™ for Seremoni. Set Cometeer up for success ahead of its epic $200mm fundraising run, its inclusion on Time’s Best Inventions of 2022, and retail optimized the brand for its launch in Sprouts and Whole Foods. Named and positioned Climatic and created a new category called Evolutionary Health, and did a complete brand for Zero Acre Farms ahead of its $37mm Series A and additional investment from the Chipotle Cultivate Next Fund. Honored in multiple categories at Art Director’s Club and Dieline four years in a row. Creech. A brand studio.

Griffin Creech and Ashley Jones, co-founders of Creech, seated together at a table

Griffin Creech

Founder, Creative Director

Ashley Jones

Creative Director

Clients:

Cometeer

Food52

Target

Floyd

Seremoni

Impulse

Verve

PAX

Row 7

Shinkei

Modern Animal

Veho

Persephone

Shinkei

Loop

Walmart

Sweetgreen

Floyd

Shinola

Five Two

Nike

Construct

Floyd

Rythm

Awards:

Persephone

Gold, Art Directors Club, Packaging, Health Care

Persephone

Merit, Art Directors Club, Packaging, Health Care, Branding, Print Design, Sustainability

Persephone

Gold, Art Directors Club, Packaging, Health Care

Persephone

Silver, Art Directors Club, Type Directors Club, One Show, Cannes Lions, Packaging, Health Care

Persephone

Best in Food, Judges' Selection, People's Choice, Art Directors Club, Packaging, Health Care

Persephone

Gold, Art Directors Club, Packaging, Health Care

Persephone

Gold, Art Directors Club, Packaging, Health Care, Branding, Motion Design, Art Direction, Sustainability

Persephone

Gold, Art Directors Club, Packaging, Health Care

Things we're working on:

Doing your bloodwork every month from home.

Fitness that actually fits your life.
Extremely delicious canned vegetables.
Skincare that’s really really natural.
The best books you haven’t read yet.
A new daily lung health routine.

A robot that helps American fishermen bring sushi-grade fish to the grocery store while reducing waste.

A different way to think about the 60,000 miles of your cardiovascular system.

A next-generation synergistic synbiotic for infants

And a few other things we can’t talk about just yet.

Things we're interested in:

Sustainable food.

Regenerative agriculture.
Wellness (of all kinds).

Civilization furthering technology.

Alternative energy.

Beauty innovation.

Healthy apparel and home goods.

Prefabricated homes.

Space exploration.

And good ideas in other categories that we haven’t thought about yet, but you have/are.