Book of the Month
Book of the Month
Founded in 1926, Book of the Month is a 99 year old company whose name pretty much says it all. Over the decades, once a month, they’ve shared many unknown novels with their readers that later became some of the most iconic works of American fiction. Of Mice and Men, The Sun Also Rises, In Cold Blood, Animal Farm, Catcher in the Rye. The BOTM brand evolution is built around a core creative platform called “Fiction, forward.” This concept also became their new tagline. Our creative platform was the basis for a full brand evolution that feels modern, fun, and culturally relevant. The rebrand has been a core part of continued business success, with a 30% subscriber increase since implementation.
Branding
Brand Voice
Brand Film
Campaign
Website
Packaging
Art Direction
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Maybe you’re a Modern Animal person.