Book of the Month
Book of the Month
Founded in 1926, Book of the Month is a 99 year old company whose name pretty much says it all. Over the decades, once a month, they’ve shared many unknown novels with their readers that later became some of the most iconic works of American fiction. Of Mice and Men, The Sun Also Rises, In Cold Blood, Animal Farm, Catcher in the Rye. The BOTM brand evolution is built around a core creative platform called “Fiction, forward.” This concept also became their new tagline. Our creative platform was the basis for a full brand evolution that feels modern, fun, and culturally relevant. The rebrand has been a core part of continued business success, with a 30% subscriber increase since implementation.
Branding
Brand Voice
Brand Film
Campaign
Website
Packaging
Art Direction
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PersephoneBringing the gut microbiome into bloom.
PersephoneBringing the gut microbiome into bloom.
Persephone
HumannCardiovascular health is everything health.
HumannCardiovascular health is everything health.
Humann
SeremoniArtisan technology for American fishermen.
SeremoniArtisan technology for American fishermen.
Seremoni
Modern AnimalMaybe you’re a Modern Animal person.
Modern AnimalMaybe you’re a Modern Animal person.
Modern Animal
Framebridge3 million custom frames and counting.
Framebridge3 million custom frames and counting.
Framebridge
One Little FishA book about lunch that’s actually about the universe.
One Little FishA book about lunch that’s actually about the universe.
One Little Fish
DaringIt’s like chicken without the weird parts.
DaringIt’s like chicken without the weird parts.
Daring
MonasteryWhen the founder has a Greek grandmother.
MonasteryWhen the founder has a Greek grandmother.
Monastery
MonasterySkincare that’s really really natural.
MonasterySkincare that’s really really natural.
Monastery
No BoundariesRebranding Walmart’s biggest Gen Z apparel brand.
No BoundariesRebranding Walmart’s biggest Gen Z apparel brand.
No Boundaries
Zero AcreSqueezing microbes like tiny little olives.
Zero AcreSqueezing microbes like tiny little olives.