Pax More Flowerful

Pax

Re-positioning Pax from award-winning device maker to modern and soulful cannabis company. A flower company. The work was driven by an insight that had been with the brand all along but never articulated – Pax exists to bring the best out of the flower so it can bring the best out of us. Inspired by this truth, a holistic brand evolution followed.

Branding

Design

Brand Voice

Art Direction

Packaging

Pax Live Rosin Packaging

Bringing the best out of the flower so it can bring the best out of us.

Pax photography and graphic system

Pax Illustration

Pax photography

Pax device packaging

Made by PAX

Pax Iconography

Pax photography and graphic system

Made by PAX

Pax typography and color system

Pax photography and typography system

More Flowerful

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