Pax More Flowerful

Pax

Re-positioning Pax from award-winning device maker to modern and soulful cannabis company. A flower company. The work was driven by an insight that had been with the brand all along but never articulated – Pax exists to bring the best out of the flower so it can bring the best out of us. Inspired by this truth, a holistic brand evolution followed.

Branding

Design

Brand Voice

Art Direction

Packaging

Pax Live Rosin Packaging

Bringing the best out of the flower so it can bring the best out of us.

Pax photography and graphic system

Pax Illustration

Pax photography

Pax device packaging

Made by PAX

Pax Iconography

Pax photography and graphic system

Made by PAX

Pax typography and color system

Pax photography and typography system

More Flowerful

See More Projects

Counter ServiceSandwiches + Sandwiches

MonasteryHealing Botanical Skincare.

Smash Kitchen

Smash KitchenThe Glen Powell of condiments.

Daring New York Times

DaringA bold message for Big Chicken.

Persephone

PersephoneBringing the gut microbiome into bloom.

Seremoni Black Cod

SeremoniBeautiful fish.

Counter ServiceNot a bowl place.

MonasteryStart with Rose.

Framebridge

FramebridgeLive life to the framest.

Humann

HumannCardiovascular health is everything health.

Cometeer goes to Whole Foods

CometeerCometeer goes to Whole Foods.

Book of the MonthNew, since 1926.

SeremoniArtisan technology for American fishermen.

Modern Animal

Modern AnimalMaybe you’re a Modern Animal person.

Seremoni Each fish a gift.

SeremoniThere’s a new fish in town.

Framebridge

Framebridge3 million custom frames and counting.

AG1 Out of Home OOH

AG1How Athletic Greens became AG1.

One Litte Fish

One Little FishA book about lunch that’s actually about the universe.

Spread not scale.

RhizomeSpread not scale.

AG1More In One Nutrition

Book of the Month Packaging

Book of the MonthNon non-fiction.

Melting is the new making.

CometeerMelting is the new making.

Row 7

Row 7For beet lovers and beet haters.

Daring Out of Home OOH

DaringIt’s like chicken without the weird parts.

A seed company dedicated to deliciousness.

Row 7Seeds and vegetables with chef Dan Barber.

MonasteryWhen the founder has a Greek grandmother.

Coffee from the near future.

CometeerCoffee from the near future.

Monastery Packaging

MonasterySkincare that’s really really natural.

No Boundaries

No BoundariesRebranding Walmart’s biggest Gen Z apparel brand.

AG1 Packaging

AG1Brand-led hypergrowth.

Zero AcreSqueezing microbes like tiny little olives.

Pax Live Rosin Packaging

PaxMore flowerful.