Daring
Daring
Full brand creation and launch advertising for the first plant chicken company targeting chicken chicken lovers. With a product that cooks and cuts and sears like the bird itself, we knew we had the opportunity to go a little braver and bolder. True to its name, the work is made to be attention-getting through a larger than life custom mark, crisp typography, bright colors, and delicious photography. The messaging also goes big, including high profile placements like the cover of the NY Times where we called out Big Chicken.
Branding
Brand Voice
Campaign
Art Direction
Brand Film
Packaging
Website
See More Projects
PersephoneBringing the gut microbiome into bloom.
PersephoneBringing the gut microbiome into bloom.
Persephone
HumannCardiovascular health is everything health.
HumannCardiovascular health is everything health.
Humann
SeremoniArtisan technology for American fishermen.
SeremoniArtisan technology for American fishermen.
Seremoni
Modern AnimalMaybe you’re a Modern Animal person.
Modern AnimalMaybe you’re a Modern Animal person.
Modern Animal
Framebridge3 million custom frames and counting.
Framebridge3 million custom frames and counting.
Framebridge
One Little FishA book about lunch that’s actually about the universe.
One Little FishA book about lunch that’s actually about the universe.
One Little Fish
DaringIt’s like chicken without the weird parts.
DaringIt’s like chicken without the weird parts.
Daring
MonasteryWhen the founder has a Greek grandmother.
MonasteryWhen the founder has a Greek grandmother.
Monastery
MonasterySkincare that’s really really natural.
MonasterySkincare that’s really really natural.
Monastery
No BoundariesRebranding Walmart’s biggest Gen Z apparel brand.
No BoundariesRebranding Walmart’s biggest Gen Z apparel brand.
No Boundaries
Zero AcreSqueezing microbes like tiny little olives.
Zero AcreSqueezing microbes like tiny little olives.