Daring

Daring

Full brand creation and launch advertising for the first plant chicken company targeting chicken chicken lovers. With a product that cooks and cuts and sears like the bird itself, we knew we had the opportunity to go a little braver and bolder. True to its name, the work is made to be attention-getting through a larger than life custom mark, crisp typography, bright colors, and delicious photography. The messaging also goes big, including high profile placements like the cover of the NY Times where we called out Big Chicken.

Branding

Brand Voice

Campaign

Art Direction

Brand Film

Packaging

Website

Plant chicken for people who love chicken chicken.

Daring Out of Home

Daring Out of Home

Daring Out of Home

Daring New York Times Advertisement

Daring Chicken

Daring Breaded Packaging

Daring Cajun Packaging

Daring Lemon & Herb Packaging

Daring Original Packaging

Daring Plant Chicken

Daring Breaded Plant Chicken

Daring Plant Chicken

Daring Plant Chicken

Chicken made out of plants for people who love chicken made out of chicken.

Chicken better. Chicken on.

Daring Plant Chicken

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